INEOS GRENADIER.

THROUGH POWERFUL VISUAL AND VERBAL LANGUAGE, WE HAVE TRANSFORMED THE TECHNICAL QUALITIES OF THE 4X4 INTO A VALUE MESSAGE. A MANIFESTO AGAINST HOMOLOGY. A NATIONAL LAUNCH CAMPAIGN, SUPPORTED BY ORIGINAL SHOTS AND VIDEO SPOTS, WHICH CELEBRATES NOT ONLY OFF-ROAD VEHICLES, BUT ALSO AN UNTAMED PUBLIC THAT HAS NO INTENTION OF ADAPTATION TO THE MAINSTREAM.

CREDITS

CLIENT  Autotorino SpA
SHOOTING  Antonio Troni
FILM  Martino Ilacqua
PRODUCTION  Chimera Studio